Hi, I’m EDWARD.

PRODUCT DESIGNER

I craft profitable, human-centred brands, websites and digital products for startups, businesses & their users with 15 years of experience.

UI/UX

design systems

branding

Prototyping

Illustrations

🟢 Available for work - Based in London, UK.
Previously at JP. Morgan and Virgin Media.

JP Morgan Portfolio
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SSE
Nector
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Kofi and Ama: ABD Akan Alphabet Book
Elohim London
Earth's Greatest
Vanquish
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I’ve worked on B2B and B2C agencies and studios within Social, Marketing, e-commerce, Telecoms, TV, Fintech and Banking.

There’s even more here.

Proven Track Record

With over a decade of experience and a diverse portfolio spanning industries and technologies, my dedication to delivering innovative solutions has made me a trusted name with companies and people I have collaborated with.

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Design
Philosophy

As you‘ve seen, I can design from my portfolio above. So let’s see HOW I design.

User-centric

I understand that great design is not just about aesthetics; it's about enhancing user experiences. I advocate for users' needs, leveraging insights and research to ensure better, intuitive designs.

Innovative Thinking

I don’t just design products; I envision experiences. Thinking outside the box and pushing the boundaries of conventional design.

Problem-Solving

I love tackling complex and ambiguous problems and shaping them into clear goals to reach my client's North Star.

Collaborative Spirit

I enjoy collaborating with clients, developers, and cross-functional teams to ensure the design vision is seamlessly integrated into the final product. I can also effectively lead the end-to-end design process, coaching and mentoring team members along the way.

Design Engineering

Crafting design systems and libraries with extreme detail, engineered for reuse, creating efficiencies within delivery and scale with brands and projects growth or pivot direction.

Fun

Challenges always arise during projects, deadlines, failed testing, etc. I always remind myself and others to have fun with the design process. Encouraging an environment of open-minded inclusion.

My Design Stack

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Got a Project?
Let’s Connect!

Find my professional design profile online on Linkedin, or click the links below. For all business and hiring inquiries, please fill out the form in the ‘Say Hi’ link.
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Looking forward to hearing from you!