SERVING MILLIONS, CREATING IMPACT & ADDING VALUE FOR REAL-WORLD USERS
Hi I’m Ed
PRINCIPLE PRODUCT DESIGNER, ARTIST & AUTHOR
But since you are here, you must be after a Principal Product Designer.
London-based Product Designer with 17+ years of experience across startups, scaleups, and Fortune 500s. I specialise in turning complex problems into clear, confident digital experiences.
My background spans UX, UI, and design systems, and I thrive in zero-to-one spaces, high-ambiguity projects, and flows that teams depend on every day. I care as much about the decisions behind a product as the visuals in front of it.
My process is steady, thoughtful, and collaborative: understand the problem, design with intention, and ship with clarity. I'm always open to learn and not afraid to ask the stupid questions to understand.
25+
Launched
From zero to one & beyond
40+
Completed Projects
National and International
Global
Remote + Hybrid working
For Startups & Fortune 500 companies
As a creative, I see myself as a polymathic designer — someone who explores design beyond traditional client work. Alongside product design, I pursue illustration, storytelling, and the creation of digital and physical products under my brand, Ekasoa.
I’m deeply interested in technology and enjoy customising my tools and environment, whether that’s experimenting with new tech setups or building models such as Gunpla and Lego. Outside of design, I’m a passionate gamer, anime and manga fan, foodie, and traveller, always seeking new inspiration through culture, creativity, and exploration with my family.
My Project
At this time on my creative journey, I am thrilled to announce the release of my new book, "Kofi and Ama ABD Akan Twi Alphabet." This creation marks the beginning of a series that aims to go beyond just one language or product. It is a project that has been close to my heart, as I firmly believe in the significance of preserving one's culture.
My Professional Experience.
Senior Product Designer
Ford Credit
2023 - Current
Founder + Creative Director
Ekasoa Studio - Product Design Services
2025 - Current
Senior Product Designer
J.P. Morgan
2020 - 2023
Visual Designer
NTT Data
2018 - 2020
Qualifications / Certifications?
Influence Through Storytelling
Pragmatic Institute
2023
Presentatio
Storytelling
AI in
UX Design
The School of UX
2025
AI for Design
OpenAI Deep Research
Proven Track Record
With over a decade of experience, here are some of the companies I’ve delivered solutions to and the people I've collaborated with, making me a trusted name.
Services + Skills
Product Design
Intuitive interfaces for SaaS, apps, and web platforms.
✓⃝ User flows & wireframes
✓⃝ High-fidelity UI
✓⃝ Developer-ready files
Brand Identity Lite
Simple, clean identities for digital-first teams.
✓⃝ Logo + colour system
✓⃝ Typography setup
✓⃝ Brand starter kit
Creative Direction
Story-led visuals and digital presence for brands.
✓⃝ Campaign and social graphics
✓⃝ Landing page visuals
✓⃝ Supporting brand assets
No-code development
Faster build cycles without sacrificing quality.
✓⃝ Framer builds
✓⃝ Squarespace builds
✓⃝ Custom interactions
Web Design
Fast, modern marketing sites and landing pages that convert.
✓⃝ Clear UX
✓⃝ Strong brand presence
✓⃝ Built in Framer or Squarespace
Design Systems
Scalable design foundations for consistent, efficient teams.
✓⃝ Component libraries
✓⃝ Tokens
✓⃝ Documentation
Need any of these services or skills?
My Design Stack
How the magic happens
