Bill explainer is supposed to explainer how to read your paper or digital bill online. Existing bill explainer was firstly to difficult use and navigate. Second, it was not responsive and was in need on a visual update. We were first briefed to create an MVP mobile version. This was to show business there was potential for a whole new makeover as user did not know how to use the bill explainer itself.
Feedback / Iterations
Feedback outcomes - stemming from the first concept review:
- Give the users more context
- What could we do about the header?
- Add a more visual solution
- Improve navigation between questions / list of questions / bill image
Taking on this feedback we develop 2 new concepts.
In the end the 'developed concept 2' was signed of by stake holders and Creative director.
After the success of the MVP mobile version of the bill explainers, showing significant uplift in usability in our A/B testing, we were asked by the client to redesign it from scratch.